For years the CEO of Fiat-Chrysler, Sergio Marchionne, has expressed his interest in finding a new partner for FCA as well as continuing the company’s recent impressive first-quarter earnings. In a recent call with analysts and reporters, Marchionne was asked if there was a possibility that his financial plan included the selling of the Jeep and Ram brands in order to continue the profitable 2017 first-quarter earnings. His response? Simply, “Yes”. Although no one is quite sure whether or not he was serious, it does raise some questions. Like, who would buy Jeep and Ram if they were up for sale?
There’s no doubt that Jeep and the iconic Jeep Wrangler are the most attractive asset to Fiat-Chrysler and have continued to improve year after year. Jeep has even introduced and reintroduced a number of new and old models including the iconic Jeep SUV Cherokee, and the brand new Jeep Renegade. Not to mention, Jeep has seen nearly tripled profit earnings within the past few years. With all that said, Jeep has made themselves into a very attractive brand and a major potential asset for many automotive companies.
Who do you think is going to buy Jeep and Ram? Who would you like to see buy them? Do you think an American company like Ford would buy them? Or, maybe a foreign company like Toyota? Let us know what you think!
Thanks for reading!
- Jeep Family
P.S. – While I would go into detail about Ram, this is a Jeep focused blog. If you would like to learn more about the potential selling of these two car brands, you can go online and find similar articles.
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